Peter Johnson is CEO of online sports memorabilia company Firma Stella
Peter Johnson came to us in 2018. He was £10,000 in debt and had a website selling sports memorabilia that had virtually no turnover and didn’t rank. Five years later he runs the number one ranked sports memorabilia website in the world according to Trustpilot, and has £1,000,000 in the bank!
What We Did
Peter knew that his site didn’t rank and he needed SEO experts to work on it. We immediately set to work on an SEO Audit which gave us all the information we needed to put a programme of work in place. The website was redeveloped from top to bottom with a full optimisation overhaul. Every single page was rewritten with all ranking elements put in place. The site is now the number 1 in the world according to Trustpilot and ranks highly for all the important keywords which bring organic traffic to his website. Peter also hit the news!
See Article in The Sun: Peter Johnson – In Debt To Millionaire
While we worked on the site’s SEO we set up a full package of pay per click through Google Ads, Bing and later Facebook Ads. All of these platforms brought paying traffic to the site and the business started to flourish. Things started to accelerate in 2020 despite the pandemic. With people sitting at home, online grew rapidly and Peter started to ride a huge wave of success, massively increasing the number of products on his website with gigantic leap in turnover. By 2022 Firma Stella had moved in to new premises in Worcester with a purpose build warehouse and offices, to house the burgeoning business. A talented and driven entrepreneur, Peter continues to drive the business forward with his world domination approach to business!