Lead Generation Services
Carousel Projects offers a highly professional Facebook Lead Generation solution. We use the social network to drop Leads right into your email inbox!
What Is Lead Generation?
Lead generation involves targeting groups of individuals on Facebook either by how they have interacted with your website or through the encrypted data which Facebook holds on the users of the platform. For example, if you own a website selling Art, then by using a tracking pixel placed on your website Facebook is able to track your activity on the site. It will know which pages a user looked at and any activity which led to a conversion. It will even know what products which were bought and at what price. This is a basic form of retargeting which we go into in much more detail below. With people already having been on your website, they have partly engaged with your company already. It is then up the magic of retargeting to bring them back to the website.
The magic happens with pure lead generation where a user has not interacted with the site before. We can target users based on their interests and encourage them to fill in a form directly on Facebook.
Bringing users back to your website
Companies who have had their website optimised for traffic through SEO will know that those organic visitors are free, but what happens when they have gone? Those who use Pay Per Click can also bring highly targeted traffic to their websites using keywords and ads. Did you know that the average bounce rate on a website is in excess of 60%? Why not retarget them using Facebook retargeting?.