Google Ads Training

We offer the finest PPC training in the Manchester, Cheshire & North West area. Nigel Carr is a seasoned professional when it comes to Pay Per Click. Having operated his own retail businesses online for the past fifteen years. There is nothing that this man does not know about setting up and optimising your campaigns within strict budgets.

Nigel Carr - Google Ads Training - Adwords
Nigel is a Google partner so you know that you are getting the best training available.

Training is arranged at your premises with whiteboard or projector whichever is available. Skype training can also be arranged at £150 per hour. Please contact us on the right to discuss or call 0161 941 2800.


Training can be booked for 1 day or ½ a day and will cover:

Full Day Google Ads Training – £1000+Vat

  1. Search Campaigns

Campaign Settings:

Audience
Demographics
Settings – Goal/Bidding/Budget
Locations
Scheduling
Devices
Calls
CPC/Enhanced CPC/CPA/ROAS/Shared Budgets

Ad Groups:

Bidding
Audiences
Demographics
Devices
Time

Keywords:

Short, long tail keywords & low hanging fruit
Parentheses and their importance
Keyword planner & creating campaigns
Looking at legacy campaigns and the conversions at the same time period
Looking at Legacy cost per conversion to see how high to bid on each
Bidding Strategies
Negative Keywords
Search Terms
URLs especially if using page specific keywords
Quality Score

Ads:

URL
Headlines 1, 2 3
Display Path
Descriptions 1, 2
Tracking & Parameters
Mobile URL
Title case/sentence case/lower case

Ad Extensions:

Sitelinks
Call Out
Structured Snippet
Call
Location
Price
Promotion/Price/Code

    2. Shopping Campaigns

Ad Groups
Product Selection
Breaking down to category, brand
Item bidding
Past performance
Optimising
Search Terms
Negative Keywords
Exclusions
Audiences
Using Legacy campaigns to define current goals
Low bidding
Showcase Ads

3. Display Campaigns

Ad Sizes
Responsive Ads
Remarketing

4. Advanced Strategies

Keyword insertion
Customisers
Bidding Strategies
Countdown insertion

Q&A Throughout

Half Day Google Ads Training – £650+Vat

  1. Search Campaigns

Campaign Settings:

Settings – Goal/Bidding/Budget
Scheduling
Devices
CPC/Enhanced CPC/CPA/ROAS/Shared Budgets

Ad Groups:

Bidding
Audiences
Demographics
Devices
Time

Keywords:

Parentheses and their importance
Bidding Strategies
Negative Keywords
Search Terms
URLs especially if using page specific keywords
Quality Score

Ads:

URL
Headlines 1, 2 3
Display Path
Descriptions 1, 2
Mobile URL
Title case/sentence case/lower case

Ad Extensions:

Sitelinks
Call Out
Location
Price

    2. Shopping Campaigns

Ad Groups
Product Selection
Breaking down to category, brand
Exclusions
Showcase Ads

    3. Display Campaigns

Ad Sizes
Responsive Ads
Remarketing

Q&A Throughout

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